When Microsoft announced the end of support for Windows Server 2012, CDW wanted to help their customers navigate the options available and make confident, informed decisions.

The Thinking

Rather than pushing a single solution, CDW hosted a roundtable discussion with a Microsoft expert and an internal specialist. Together, they explored the pros and cons of each pathway, giving customers clear, practical advice. Simple on-screen overlays highlighted key points and reinforced takeaways, while the conversational format kept the discussion approachable and human. The focus was on trust, guiding customers to consider their own circumstances and make the decision that was right for them.

The Outcome

The video delivered timely, expert-led guidance in a way that enhanced CDW's reputation for thought leadership. By prioritising clarity and empathy over a hard sell, it positioned CDW as a trusted advisor for customers facing critical technology choices.