KPMG wanted to release a video message as quickly as possible after the election providing their audience with expert analysis on what the result would mean for them.

The Thinking

With three subject-matter experts and a host all in different locations and with limited availability, the approach had to be both flexible and fast. Each expert was filmed individually, some remotely, some in person, timed as close to the election date as possible. Contingency plans were in place to record multiple scenarios if the result had been too close to call. The host was later filmed against a green screen, asking questions and reacting to the experts' answers. A virtual 3D studio was then built, with screens displaying the contributors to create a seamless, interactive environment.

The Outcome

The project was edited, produced, and launched within hours of the election result. The video delivered timely, authoritative insights at the moment of maximum relevance positioning KPMG as a trusted guide in a fast-changing landscape.