QLIK wanted to promote their products in a way that audiences would actually watch. Too often, product demos turn into long, static webinars or flat explainers, trying to cover everything, but connecting with no one. The result is low engagement, high drop-off, and missed opportunities.

The Thinking

A new approach was needed. Short, punchy promos, each focused on a single message for a single persona. Whether it's IT leaders looking for integrations or business users focused on insights, every video spoke directly to its audience. Cinematic visuals and simplified software cut-throughs kept things clear, moving, and watchable, turning technical features into benefits that stuck.

Audiences don't want 45-minute webinars. They want relevant, digestible content that they can self serve. Breaking things down by topic and role helps people quickly find what matters and keeps them wanting more.

The Outcome

The result was a suite of promo videos used across QLIK's marketing mix, on the website, in campaigns, at events, and in seller presentations. Each piece connected with its audience, drove engagement, and encouraged the next step.