Accenture, Avanade and Microsoft launched a Power Platform User Group in Dublin, giving businesses a space to share ideas, exchange best practice, and feed back directly on products and services. To grow the group and attract new members, they wanted a video that captured the energy of the event and the benefits of taking part.

The Thinking

The strategy was to showcase the event's vibrancy with dynamic b-roll, authentic testimonials, and quick vox pops. Interviews with the three sponsors added context, while customer soundbites highlighted the value of the group from a user's perspective. The aim was to create a genuine sense of FOMO, showing how engaged and enthusiastic attendees were.

The Outcome

The finished video brought the Dublin event to life, with a mix of sponsor insights and customer voices. It highlighted the group's energy, credibility and growing value, positioning it as a community worth joining.