In a competitive tech market, Avanade wanted a recruitment video that would stand out to technical talent and reflect the reality of working within their growing organisation.

The Thinking

Great recruitment content relies on authenticity. Interviews were designed to put people at ease, encouraging them to share not just facts, but feelings, revealing what makes Avanade a rewarding place to work. The narrative was carefully threaded with real reasons to join such as professional growth, culture and opportunity. Editing brought multiple voices together into a cohesive story, while supporting visuals showed real employees in genuine workplace moments, creating a sense of belonging and aspiration.

The Outcome

The final video balanced open, honest perspectives with strong visual storytelling. It delivered a recruitment message that felt authentic, engaging and persuasive, inviting viewers to see themselves as part of Avanade's team.