Although Alaska is one of the world's most spectacular destinations, it wasn't a top seller compared to the Caribbean or Mediterranean. Oceania wanted to shift that by highlighting two of its key strengths. The excitement of destination itself, and the small-ship luxury that allows access to ports larger vessels can't reach.

The Thinking

The video combined sweeping cinematic footage of Alaska's landscapes with emotive, human interviews from passengers and crew. This mix of visual grandeur and personal storytelling brought the destination to life, showing both the scale of adventure and the intimacy of the experience. Two additional films focused specifically on Oceania's renowned cuisine and the unique excursions available, deepening the story for different audiences.

Travel decisions are emotional. By pairing breathtaking visuals with authentic voices, the content shifted Alaska from a "nice-to-have" to a must-experience.

The Outcome

The campaign delivered a suite of highly shareable videos that inspired travellers and gave agents stronger tools to sell. Alaska was repositioned as a destination equal to Oceania's biggest markets. Luxurious, adventurous, and unforgettable.