Every year, QLIK's in-house expert Dan Sommer shares predictions on the trends shaping the world of analytics. Back in 2016, that content was a simple Zoom call with slides. QLIK wanted to raise the bar, turning an internal update into a piece of thought leadership that matched the weight of the insight and the brand.

The Thinking

The focus was on elevating the story year after year, refining the script, sharpening the performance, and giving the videos a premium, broadcast-style feel. New formats, new filming locations, and guest contributors kept the series fresh, building anticipation and recognition over time.

When you invest consistently in evolving a single content property with better storytelling, higher production values, and bold creative you don't just make a video. You build a franchise.

The Outcome

The trends video has become QLIK's most-watched content, year after year. What started as a Zoom update is now a flagship piece of industry thought leadership. As Dan Sommer put it: "You've made me a rockstar."

Find out more in our article, how QLIK turned internal expertise into external influence.