Oceania wanted to highlight the features of its new ship, Allura, to the travel trade. While other videos focused on emotional storytelling through guests, crew, or industry voices, this piece needed to act as a guided showcase helping agents see and understand the ship's unique selling points.

The Thinking

The solution was a presenter-led tour hosted by Oceania's VP of Sales. Addressing travel agents directly made the content feel personal and relevant, while the walkthrough brought to life everything from the ship's library and art studios to its suites and restaurants. Paired with the more emotive trade round-up video, this piece acted as a complementary product demo, focusing on the tangible features that make up the luxury experience.

Agents need both inspiration and information. Combining emotional storytelling with feature-led tours gives them the tools to sell confidently to their customers.

The Outcome

The Allura tour video gave travel agents around the world a virtual first-hand look at the ship, strengthening product knowledge and ensuring Oceania's latest vessel was positioned as a must-sell offering from launch.