With the launch of its new ship, Allura, Oceania wanted to build excitement among travel agents worldwide. A select group of key agents were invited onboard for a Mediterranean sailing, creating the perfect opportunity to capture authentic advocacy.

The Thinking

To extend the impact beyond those on board, a series of regional videos was created. Hosted by Oceania's VPs of Sales, each film felt targeted and relevant, while interviews with leading agents from around the world provided powerful peer-to-peer endorsements. Their voices explained what made Allura and Oceania's luxury experience so compelling. Cinematic visuals of the ship and destinations elevated the words, allowing audiences to both hear and see the story of Allura.

Travel agents trust each other. Peer recommendation carries more weight than brand messaging, and when combined with striking visuals, it inspires confidence and excitement.

The Outcome

The videos extended the reach of the onboard event to agents globally, strengthening Oceania's relationships with its trade network and helping position Allura as a must-sell ship from launch.