Oceania Cruises is renowned for its exceptional customer experience, and they wanted a film that showed how much of that comes from the people behind it. The brief was to create an emotive, human story that highlighted employee culture and the impact it has on guests.

The Thinking

The video combined multiple perspectives: guests sharing how staff enhanced their journeys, management explaining how they build the right culture through hiring, and a presenter tying the narrative together. Layered with warm, authentic footage of staff in action—engaged, friendly, and genuinely happy—the film brought Oceania's people-first ethos to life. The interview style was designed to let stories unfold naturally, ensuring authenticity and emotional resonance.

The Outcome

The result was a culture video rooted in real voices and genuine experiences. It showcased Oceania's employees as the heart of its world-class service, proving that great culture is what drives great customer experiences.