Qlik wanted to showcase how department store Fenwick is using their platform to gain the insights needed to make faster, more accurate decisions across the store and supply chain.

The Thinking

To keep the story grounded and immersive, interviews were filmed directly on the shop floor, supported by b-roll that illustrated the narrative in real time. Because Qlik's solution is rooted in data and AI, simple overlay graphics were integrated into the footage, helping to visualise the points interviewees made while keeping viewers engaged. This approach reinforced key messages and made the story both memorable and easy to follow.

The Outcome

The final video blended authentic interviews, contextual b-roll, and clear graphic overlays to highlight the value of Qlik's platform in action. Alongside the main film, a series of social clips extended its reach, using sharp soundbites to drive audiences back to the full story.